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How to Optimize Your Welcome Emails

There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.

It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list.

Some of the interesting statistics they pointed out include:

  • Having the word “sale” in the welcome email subject line increases opens by over 23%
  • The word “report” in the subject line decreases opens by almost 24%
  • Using a real person’s email address instead of no-reply is more persuasive
  • Sending the email immediately after the user signs up increases open rate

Here’s the full infographic:

How to Optimize Your Welcome Emails